The Guerrero method chooses λ automatically.
Rather than guessing λ, let the data choose it. The Guerrero method selects the value of λ that minimizes the coefficient of variation of sub-series means — i.e., it makes the variation as constant as possible across the series.
In R (fpp3):
lambda <- data |> features(variable, guerrero)
data |> autoplot(box_cox(variable, lambda))
Practical rule: if the chosen λ is close to 0, use a log. If it is close to 1, no transformation is needed. Prefer simple, interpretable transformations over precise ones.